MIT Cars WCA
MIT Cars WCA

An online Conjoint Analysis from 2002, part of MIT Sloan School Virtual Customer Initiative.
This study was conducted by the very beloved late Ely Dahan.

Respondents were asked to choose between to variables in each car feature. The car drawing changed according to the respondents answers. Back in 2002 this was a pretty new feature…

Year: 2002

MIT – Cars Conjoint Analysis

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